The digital age has changed the world of design so much. Print, web, motion graphic, retail, and environmental design have all been affected. It could be argued that there is no design field unaffected. Among all design fields advertising design may be the most revolutionized.
Advertising design works across mediums and has so many applications. Over time it has become more screen-based as the world has embraced the digital. it’s helpful for designers working today to understand advertising design now in 2018 and how it’s been affected by digital technology and platforms.
That’s why Ogilvy & Mather’s new book is a key read right now for advertisers and advertising designers. Ogilvy on Advertising in the Digital Age, written by Ogilvy chairman Miles Young, includes useful strategies and insights for how to work within the current environment. The book is a sequel to David Ogilvy’s bestseller Ogilvy on Advertising and explores features of the modern marketing era and how to harness the digital in smart and effective ways.
One of the key takeaways from the book is that there has been this long held idea that there is a big difference between digital and traditional advertising. However in today’s world, advertising professionals need to differentiate less and think more about how to apply both and utilize the effectiveness of each in ways that harness their specific potential. In this way modern advertisers can come up with unique and adept strategies for products and brands.
Find Ogilvy on Advertising in the Digital Age at Amazon.
Originally published at Notes on Design from Sessions.edu.